Hope you've enjoyed these last weeks of summer. Hope too you have a moment to check out our occasional dispatch about what’s working, what’s not, what’s new, etc.
Personalized, multi-channel communication enabled by the latest technologies. Translation: giving customers and prospects the message they need, where they’ll read it, when they want it. It’s never been easier to do just that.
Catalogs as a platform for e-commerce success.
Event and context-driven customer email programs.
Paid search + dynamic landing pages
Social networking not based on community building (i.e. connection without context). Measurable business value? Somebody?
15% commissions on pay-per-click programs. Is this fair or necessary after three to six months of ramp-up and learning?
Branding that doesn’t include a call to action.
Flash for the sake of Flash.
The color ... [Ed: censored: As the French say, "les gôuts comme les couleurs, ça ne se discute pas" — one mustn't argue tastes or colors!]
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