TechTransform, October 27, 2002: Someone calls you to pitch a product or venture. Now tell me you're not instantly browsing their website to see what they're about, while they're still on the phone!
The truth is that there is nothing more important than your website. Period.
In that spirit, here are some basic, basic tips from marketer Jim Daniels. Does your website apply these?
#1: Impress your unique and positive image in your visitors' minds immediately, by showing off an "attractive" home page.
And no, you do not need fancy graphics, java and the like. Just make sure your home page is a place that YOU would be impressed by. You do this with a professional logo, a crisp, fresh look and simple navigation links.
#2: Get right to the point and give your visitors an irresistible reason to stay past that minute...
When someone comes to your site it needs to be glaringly obvious how the site can help them.
#3: Get visitors onto your opt-in list(s) so that you can form a lasting relationship with them...
...no, you don't have to publish a full newsletter, but offer something!
The best method I've used is an exit pop-up window that gives something of value in exchange for their contact information.
I use the service at http://www.webbusinesswizard.com to save their name and email address. It handles everything automatically for me and even follows up with them at regularly scheduled intervals.
And one last tip on this... don't ask a million questions in your sign-up form. Ask for their first name and email address only. If you scare them away, they may never be back.
Thank you Jim!
Excerpted from "A One-Minute Web Marketing Plan" by Jim Daniels of JDD Publishing - published in The BizWeb eGazette issue of October 25, 2002.