TechTransform, May 2002: After the boom and the crash, here's a landmark event: according to a recent study, people are now spending less time on the Web looking for pornography and more time searching for business information!
In 1997, entertainment or recreation queries dominated the engine, accounting for 19.9% of all searches. By 2001, those queries had fallen to seventh place, at 6.6%. The second most common type of search in 1997 was sex and pornography, at 16.8% of all searches; in 2001, that category had sunk to fifth place at only 8.5% of all queries--many of which were related to human sexuality rather than pornography.
Meanwhile, more business-oriented terms climbed the ranks. Commerce, travel, employment, or economy queries only amounted to 13.3% of the pool in 1997, making it the third most common type of search, but surged to first place by 2001, representing 24.7% of all queries.
Thanks to Liam Leahy for forwarding this. He suggests this additional reading: