The Internet's Great Step Forward


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The Internet's Great Step Forward

TechTransform, May 2002: After the boom and the crash, here's a landmark event: according to a recent study, people are now spending less time on the Web looking for pornography and more time searching for business information!
Excerpted from Information Week, April 2, 2002:
In 1997, entertainment or recreation queries dominated the engine, accounting for 19.9% of all searches. By 2001, those queries had fallen to seventh place, at 6.6%. The second most common type of search in 1997 was sex and pornography, at 16.8% of all searches; in 2001, that category had sunk to fifth place at only 8.5% of all queries--many of which were related to human sexuality rather than pornography.
Meanwhile, more business-oriented terms climbed the ranks. Commerce, travel, employment, or economy queries only amounted to 13.3% of the pool in 1997, making it the third most common type of search, but surged to first place by 2001, representing 24.7% of all queries.
Thanks to Liam Leahy for forwarding this. He suggests this additional reading:

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