TechTransform, 19 June 2001: I assembled these materials to train writers at a previous startup. Dating back to the late nineties, they remain valuable.
People rarely read Web pages word by word; instead, they scan the page, picking out individual words and sentences.
There are many articles on the web on how to write a press release, but I found Jim Powell's to be a great insider's take on how actually to get published.
Updated October 31, 2001