Best Practices for Opt-in/Opt-out

Best Practices for Opt-in/Opt-out

Here's a useful post by John Engler from the invitation-only Old Timers Network of online advertising veterans.

The best "best practices" guide for opt-in/opt-out is probably the one published by the ESPC: link

More good resources from the ESPC can be found here: link

This recent article by Stefan Pollard at EmailLabs is actually quite helpful too: link

Then, I'd also recommend you look at the groups/sites if you're looking for more info:

And at the risk of sounding self-promotional, our CAN-SPAM white paper is here: link

Submitted by John Engler, Vice President, UnsubCentral

Posted 4 April 2007