TechTransform, February 19, 2004: How's your digital marketing? I'll be happy to help you evaluate it.
Digital marketing (e-marketing) is a powerful tool, but there's one big problem: there's so much of it to do!
So much to do...
Even the top marketers (see story) don't think their digital marketing efforts are all that great. What does that say for the rest of us?
You've got to do websites, newsletters, "hot" and "cool" email campaigns to both prospects and customers, affiliate networks, search engines (paid and unpaid), commerce optimization, online PR, product evaluation, weblogs, refer-a-friend, member management, paid advertising, distributed websites - the list goes on and on.
And what about managing all the content? You know what it takes to feed a newsletter. Are all your channels getting fresh, powerful content?
Add in the offline...
And then you have to hook it in with your offline work - magazines, direct mail, telemarketing, shows, collateral materials. There's always more to do and it's always changing these days.
So call or email me. I'll be happy to spend a few minutes discussing your own marketing, both digital and print, and giving you my thoughts and ideas. In this fast-changing market, that can be useful!
A lot of people are going to take me up on this, so email me quickly if you are interested.
And even if you're not, drop me a line and say hi!
Some key marketing resources:
Crossbow Group - first tier branding and direct marketing agency, for both print and online. They do most of Intuit's direct marketing campaigns, plus major customers like Christopher Reeve Foundation, Pitney Bowes, Scholastic etc (see full list). TechTransform is now building out their West Coast business.
Warp9 Inc. - outsourced catalog commerce operation. Major customers like The Territory Ahead, Magellan's, Maps.com, etc. (see list here). The marketing features make the difference: built-in membership management, referral tracking, rules based promotions, FAQ/Article integration, survey manager, amazon.com integration, focused portals, and the list goes on. The best part is, no software to buy, just a monthly fee linked to transaction volume.
Itensil - Itensil's Marketing Accelerator is how to push dynamic content to multiple outlets such as websites, newsletters, email campaigns, channel management etc. using simple business rules. It's how a VP Marketing can survive in these complex times.