| Expertise in Launching Startups
The TechTransform team did a great job for us at Fairways360. We are a rapidly growing interactive media company focused on the golf industry. As a startup, our biggest enemies are time and money. TechTransform got to work quickly, taking the lead in developing our marketing strategy. They also worked closely with our team to develop the creative and collateral to support the strategy.
The TechTransform team worked seamlessly with our existing resources to achieve our goals. We relied heavily on their expertise in launching startups, which helped us to avoid some costly mistakes.
TechTransform is OUR "instant on" marketing team!
Built a Killer Application
"In mid-2005, we were looking for senior talent to turn our company into a real security software developer with a killer business model. An industry veteran recommended Riggs Eckelberry to us and Riggs has proven to be exactly what we needed. Initially he brought a consulting team, and then in November of 2005 he joined us as the company’s President and COO. Over this period, Riggs was critical to our efforts. He built the new company, recruited its key players, discovered and piloted the new business model, implemented many best practices, and helped us get initial funding and file for our public offering as a small business. As he moves on, he leaves behind a strong team and product, and a killer application, the all-free Internet security suite. We look forward to continuing to have him as a consultant and hopefully, to have him as an executive again. It has been a pleasure working with Riggs these many months and we wish him the best of success in his coming ventures."
Vision and Execution
“The TechTransform team brought vision and execution to our commercial strategy. They developed our online ad revenue network and got our first national advertisers. They helped our search engine rankings and page views increase many times over. And, finally, they got us national visibility through a partnership with USA Today! We greatly appreciate the “kick in the pants” we got from TechTransform and look forward to being a venture success as a result. Thank you Riggs, Edan, Steve and Karina!”
Breaking Quarterly Records
“TechTransform worked with us on a strategic marketing acceleration venture this year. We were extremely happy with their work and would recommend them without reservation. I was especially impressed with the domain expertise that Riggs Eckelberry brought to the project. He worked with us to sharpen our product offering, broaden our marketing programs, and appropriately position our product for accelerated growth. Another member of the TechTransform team, Christian Staller, diligently executed on the logistics for many of the marketing programs that were launched. We are thankful for Riggs’ continuing help as a strategic advisor as we implement the programs he advocated. We can attribute much of our competitive momentum to him and his team. We are breaking records every quarter and wish to thank TechTransform for their key contribution!”
Joel Bomgaars, Founder & CEO, Network Streaming, Inc. (now Bomgar Inc.)
"Riggs is a key player here at Crossbow Group. His extensive client-side experience, product management background and 360 degree view of the marketing landscape have been invaluable. He’s smart, fast, funny and gives clients confidence that their needs are being met."
"Riggs Eckelberry has done a great job focusing our marketing resources and not allowing a "scattershot" approach. Future marketing approaches can be explored in depth further, but TechTransform has been implementing a single strategy to better make use of personnel and budget, and to make the proven strategy more effective. TechTransform's "depth first" approach is better than the "breadth first" approach ionForge attempted previously."
Helped Double Sales
"When we knew we needed product line and packaging expertise to drive our revenues, we called Riggs Eckelberry. Riggs was able to quickly assess our marketplace situation and address it with a combination of triage efforts as well as set longer term strategies in motion. Through focusing on the product line and coupling it with better sales training, he helped us double sales from June to October. More importantly, he identified and achieved consensus for a key product evolution and prototyped the candidate product. Riggs' strategy has set in motion the direction of productization in our marketplace that will add significant incremental revenue to our existing listings business. Thanks, Riggs!"
Professionalism and Expertise
"I had the pleasure of being the Controller/Chief Financial Officer at Panda Sofware while Riggs was the General Manager. Riggs brought a level of professionalism and expertise to Panda which was admirable and effective. His knowledge of the software market was impressive and the implementation of his marketing strategies resulted in highest ever sales and profits."
Ed Renna, Renna and Associates
This endorsement was posted on the LinkedIn network.
A Threat to the Existing Order
"We are very proud to have Riggs Eckelberry at the helm of our US unit. He is actively making Panda a threat to the existing order and that's just what we wanted."
On Target and Thorough
"I wanted to take this opportunity to say how impressed I have been with the involvement of Riggs Eckelberry and associated members of the TechTransform team during our recent talks regarding the external streaming media company.
"The contacts you have provided to relevant people for funding and business development have been directly on target. TechTransform's detailed market analysis of the company involved is extremely thorough. At every step of the way I've been pleasantly surprised at the deep level of understanding of the company and its markets that Riggs and the TechTransform team have demonstrated.
"I would not hesitate to do business with TechTransform again in the future."
Martin Gaspar, CEO, Optical Cities
Knowledge And Scar Tissue
"I have often described Riggs Eckelberry as the most brilliant marketer that I have had the pleasure of knowing -- I say this having met hundreds.
"What sets Riggs apart is his intimate knowledge, and more importantly scar tissue, in product marketing and marketing strategy. Riggs refers to the product manager as the "CEO" of the respective product or service. This explains the success of products like Symantec's Cleansweep, which he managed. He built it from a 4,000 unit per month to a 50,000 unit per month franchise.
"Riggs is a passionate entrepreneur, a world-class team builder and an extremely resourceful marketer.
"More importantly, he has the skills and the experience to ensure that the product (service) is exactly what the market wants and that development delivers it. This product strategy and product management is what will absolutely set him apart from the face guys with lighter marketing backgrounds.
"It doesn't hurt that Riggs has the personal magnetism and multi-industry knowledge to close relationship deals with customers and partners of any size. Marketers are great, but marketers who can sell are even better."
Linking Concepts to Realities
"Eckelberry has a keen sense of workable market strategies, linking striking concepts to product realities. I am sure this skill will help [his] clients rise above the market din."
Faster Than a New York Minute
"I worked with Riggs in two of my three companies, and would in a fourth if I hadn’t retired instead. Riggs is an extraordinary marketing talent in a world where finding mere marketing competence is seen as a significant accomplishment.
"In his work for me he proved to be one of those rare marketing executives that not only could define the marketing problem and create an innovative and electrically exciting strategy, but who would then implement the resulting strategy/program faster than the proverbial NY minute, leaving the rest of us struggling to keep up.
"As a business executive, his knowledge, experience and hands-on skills cover the entire spectrum of marketing functions from strategy through product marketing, to marketing communications.
"But where he shines like a beacon in a dark sky is in getting the job done — getting the targeted results — starting simply from a statement of the business problem.
"In these times where business progress is measured in terms of concrete accomplishments — accountable results — Riggs is just the sort of ally you want at your side. I cannot recommend him highly enough."
Alexander D. Jacobson, Serial CEO (three high tech ventures taken public or sold at high valuations). See TriVida Case Study.
Depth of Knowledge
"The Content Project has worked with Riggs Eckelberry as a consultant for almost two years. Our engagements with Riggs have varied from triage-team fixes to high level planning and consultancy. In each case, Riggs demonstrated a tremendous degree of knowledge of a given industry and a depth of contacts within that industry.
"Most often, Riggs has brought us in as the technical arm for implementation, but with every company he's worked with, including ours, he is able to quickly diagnose the problem, and outline a plan of action to bring about speedy, effective change."
Andrew Solmssen, CEO, The Content Project (acquired by Schematic)
"We created a great software product but needed a viable business model and market acceptance to move forward. TechTransform's market insights and extensive contacts produced the strategy and momentum we needed in a very tough market climate."
Keith Patterson, CEO, AdScience (now Itensil)
"TechTransform has helped us grow our company. They've worked with us to create and implement a marketing plan, find strategic partners, and increase sales. They provide more than just guidance, they've become a strategic part of our team helping us execute our plan and reach our goals."
"TechTransform has transformed Talkie's sales and marketing approach - helping us to build out our infrastructure, putting key processes in place, and expanding our strategic network."
"I've worked with Riggs at two separate companies with phenomenal results!
"AnaServe was the first company that Riggs helped us with. At AnaServe, Riggs was able to help us identify key areas of the business to focus on, and within 6 months we were able to sell the company at a premium valuation. With VitalStream (my current company), Riggs has helped us raise approximately $4 million in seed capital. In both cases, Riggs helped us create business strategies that were easy to understand, communicate to others and execute.
"VitalStream is now planning a major market expansion and we look forward to working with Riggs and the TechTransform team to help us execute 'in the trenches'."
Getting It Done
"Riggs is that rare breed, a strategic executive who knows process cold and can actually achieve market domination goals. He and I have worked together in two corporate environments and we both share a love of reality and 'getting it done' - without forgetting about the longer term goal. I would recommend him to any CEO without reservation."
Mike Siewruk, CEO, InMaSo. Former President, Quarterdeck Select. Co-Founder, Landmark Research.
"...Eckelberry's leadership skills contributed to the early stage development of NetCatalyst."
"Riggs Eckelberry's ability to position business models for early liquidity impressed us. In this new market environment, Internet businesses have to make sense from the ground up, and Eckelberry can help us deliver that for our companies.
Great Speaker, Too
Riggs Eckelberry is a riveting and dynamic speaker. He did an outstanding job presenting to my class of MBA students. Riggs imparted entrepreneurial insights and wisdom that can't be found reading textbooks.
Professor, The Graziadio School of Business and Management
The Last Word
"...a creative, high energy, market facing operations guy."
Riggs was 5 years ahead of the internet time when I worked with him at Q-deck. A brilliant ability to see 3 steps ahead with internet technology. He has more marketing ideas than there are hours in the day !
– Steve Stewart (worked directly with Riggs at Quarterdeck Corporation)
This endorsement was posted on the LinkedIn network on January 28, 2005.